Gone are the days when tracking customers and prospects on paper were common. In fact, it used to be very much time consuming and frustrating.
Today, car dealer software including CRM system has revolutionized the way the dealership business works. It allows the sales rep to put their time more in selling rather than wasting their time in an outdated manual system. Now the next question you might think about is what features should a best CRM reflect, isn’t it? So here, let us explore what kind of CRM features you can need for your dealership business!
Document storage and organization
This is a feature that is used to keep the entire sales documents in one proper location that can easily be accessed and searched. It will be like localized document folder in your computer system that can be accessed by your complete team rather than sharing those documents individually. Document storage will save you from the great trouble of searching since your sales documents will be stored in just one localized place.
Email is one of the most important aspects of sales process. In fact, email marketing has two times more ROI than networking, calling, or even trade shows. By having this feature, you won’t have to switch between the systems while recapping on the interactions with prospects. It will even log the emails sent from within CRM and will save you from that lengthy note-taking. It will even highly increase productivity not only as an employee, but also as a team.
Pipeline is one of the best ways to keep the score. It is actually a breakdown of each of the stage in the sales pipeline that normally highlights the number of leads in each stage. It even gives you the choice to drill down to specific leads.
The best CRM will track all the prospects automatically in each of the step and the results it offers will show where exactly those hangs up are. This pipeline view helps the managers to identify the weak points at high level.
Custom reporting takes the basic reporting beyond standard reports and enables you to select and create different kinds of metrics. They are as follows.
- Sales profits
- Sales stage
- Lead type
Regardless of the size of your business, a right CRM will organize your business in a way nothing else can. So, opt for the perfect CRM having the features you need and you are sure to own a successful business!